I promise no Fight Club references in this post. Damn, I suppose that was one.

Apparently we’re going furniture shopping at Ikea tonight. We do that a lot. A large percentage of the contents of our house comes from Ikea. That’s not necessarily a bad thing, Ikea has good stuff, and it’s cheap. It would be nice if their were other options though, like Fly, which comes close.

So yes, we are disciples of the great Scandinavian furniture god, but I have to say their latest advertising slogan is just stupid. Ikea. Fits. Fits what? Those programme announcers must feel very silly saying “This program is brought to you by Ikea. Ikea. Fits.” It just doesn’t scan well. Bring back the thrown out lamp advert.