I watched The Island yesterday, in which Ewan McGregor and Scarlett Johannnssseeennn are escaped clones on the run from just about everybody and Sean Bean plays the evil genius breaking every eugenic law in the book.

The story was ok, although some of the scrapes Ewan and Scarlett got into were ridiculously unbelievable, like falling off the top of a skyscraper and not sustaining a single injury. The action sequences were well done, with lots of good CGI; there was some good humour and the storyline held my attention.

So why will I never watch it again? Because it is basically one big commercial break, with a story thrown in to keep you interested. Five minutes into the movie, Ewan opens a drawer to reveal rows and rows of Puma shoes, with the Puma logo prominently displayed. And that was just the beginning. I saw XBox, Aquafina water, Honda cars, Cadillac cars, MSN Search, Mack trucks, Amtrak trains, Ben and Jerry ice cream, Calvin Klein perfume, Michelob beer and the list goes on. These products weren’t subtly placed in the background, they were centre stage with the camera carefully lingering on every one. The camera actually zoomed in on the Michelob bottle before Ewan picked it up and took a swig.

But hey, Steve Buscemi’s in it, and he’s awesome as always.